Fashion Clinic Art – Julião Sarmento

FASHION CLINIC hosts site specific Julião Sarmento in the 4th edition of the "FC ART" inciative

  • Client:

    Fashion Clinic

  • Business Units:

    Events & Brand Activation

  • Date:

    22 of March, 2013

Following the success of previous editions in the framework of the “FC art – When fashion meets art” Fashion Clinic reopens its doors to receive a new site specific, this time designed by the artist Julião Sarmento.
The intervention carried out by the artist materialized in the creation of a limited edition t-shirt with 300 copies, numbered and signed. For this specific site, the artist challenged 39 women to pose individually with the same t-shirt, a photographic production. public figures, journalists, artists and entrepreneurs are part of the selection of personalities who have accepted the challenge and joined this initiative. The photographs will be exhibited at Madame store Fashion Clinic between March and June this year.

Acclaimed artist in and out of Portugal, Julião Sarmento has designed a unique and exclusive piece, in the form of a printed dark gray t-shirt with a black square.
The result of the work of the artist will be inaugurated on March 21 and will be open to the public between 22 March and 21 June, the store Fashion Clinic Tivoli Forum, Monday and Saturday from 10h00 to 19h30.
The March 22 will mark also the date from which the t-shirts will be on sale in all stores of Fashion Clinic. With packaging designed by graphic designer Ricardo Mealha specifically for this action, this is undoubtedly a true collector’s item.
The value of the sale of this t-shirt fully revert to the Portuguese Institute of Oncology (IPO). Attentive to the work of the IPO, both the Fashion Clinic as Julião Sarmento, intend, through this contribution, reflecting his admiration for the provision of continuous hospital care.
Providing a platform to its customers that approach the world of arts, Fashion Clinic want in this way to use the space of the stores to a different and unexpected experience, capturing not only another universe of visitors, but also creating new synergies.

Making Of FC art: when fashion meets art com Julião Sarmento
Making Of FC art: when fashion meets art com Julião Sarmento

About Fashion Clinic:

When entering any of the three Fashion Clinic Concept Stores – on the Avenida da Liberdade in Lisbon (Shop for Men and Women Shop) or on the Avenida da Boavista in Porto, the customer is immediately aware of the most recent and prestigious ready-to-wear collections of renowned international designers and beyond. In about 500 m2 of space each, has also at its disposal a portfolio that extends from wallets and shoes to jewelry and accessories, through perfumery, cosmetics, candles, books and music, an exclusive selection of the brand.
Gucci, Tom Ford, Christian Louboutin, Stella McCartney and Dolce & Gabbana are just some of the big names among about 80 luxury brands and lifestyle available in stores.