31 of May of 2016
Friends of the brand and some known faces were present to get to know the new perfume Azzaro Wanted: Ana Campos (VOGUE), Francisco Bravo Ferreira (EDIT), Luís Borges, Sofia Carvalho, Frederico Amaral, Isaac Amaral, Christophe Sauvat and Luísa Beirão are some of the ones that had the opportunity to see this perfume first hand.
Isabelle D’Aspe, the director of marketing of Azzaro, and Nicolas Marion, head of the Azzaro group, travelled all the way to Portugal to be the ones to present the product and let everyone know what’s different about it.
The Azzaro brand is expressed today through the splendor of its original values,
represented by a bold, generous and irresistible man, a hedonist who
choose his mode of life: Loris Azzaro. Having a motto “play, give your best and get it!” He knew he should follow his instinct and challenge fate to rise at the height
breeders, thanks to its splendid dresses, revered by celebrities and
used by most seductive women of the world.
Azzaro WANTED, the new perfume, inherited the temperament of this charismatic man
and symbolizes the entry of the brand into a new era. Expresses the strength and ambition of this project:
personify the “rebirth” of Azzaro perfumes and create a third pillar male
Azzaro, then the Azzaro Pour Homme and Chrome. Azzaro becomes “the brand
celebrates life “, to allow men and women to defy fate, try their luck and attract the desire.