22 of December of 2014
After the great success of the first two editions and the large number of stakeholders who had no opportunity to participate due to the limited number of vacancies, the ISEG decided to proceed with the 3rd edition.
The course presents an innovative pedagogical approach that combines theory with a real experience of the luxury world. Participants will have exclusive access to international speakers as well as case studies of the various sectors of luxury. The course has as main speaker Dr. Carlos Ferreirinha, with over 20 years of experience in the luxury market and a marketing leading expert of luxury goods in Brazil.
The luxury sector continues to show high levels of profitability and growth at national and global levels. It is therefore essential to understand the delicate balance between creativity and uniqueness of products / services and the image and brand objectives.
Over the first three days will be address key issues:
On the last day – Consulting Day – each participant has the opportunity to present his company or brand to a panel with several experts in different areas of luxury, and receiving a personalized consulting service.
The course is coordinated by Helena Amaral Neto (Guest Professor, ISEG), Isabel Jorge de Carvalho (Executive Director of Global Press) and Paula Mateus (Director of Vogue Portugal).
Applications: www.idefe.pt or http://www1.idefe.pt/cursos/lbm
Deadline for registration: February 23rd 2015
Fee value: 1,950 euros (includes Luxury Welcome Kit, all documentation, coffee breaks and lunches, parking and closing dinner).
Alumni LBM: -50% (fee: € 975)
Early registration: € -300 (fee: € 1.650) for registration until January 15, 2015
Alumni ISEG: -10% (€ 1.485 to advance, or € 1.755)
Groups / Companies:
≥ 10% for 2 people
≥ 15% for 3 people
≥ 20% for 4 people
Diploma: University of Lisbon – School of Economics and Management.
Information and registration:
Helena Amaral Neto