3rd Edition of Luxury Brand Management Executive Course

  • Date

    22 of December of 2014



WHAT: 3rd Edition of Luxury Brand Management Executive Course

WHERE: Lisboa School of Economics & Management (ISEG)

WHEN: March 12th to 16th of 2015

TO WHOM: Professionals in the luxury sector or interested in working in this area, Entrepreneurs, CEOs, Marketing Directors, Creative Directors, Product Managers, Communication Managers, among others.

After the great success of the first two editions and the large number of stakeholders who had no opportunity to participate due to the limited number of vacancies, the ISEG decided to proceed with the 3rd edition.

The course presents an innovative pedagogical approach that combines theory with a real experience of the luxury world. Participants will have exclusive access to international speakers as well as case studies of the various sectors of luxury. The course has as main speaker Dr. Carlos Ferreirinha, with over 20 years of experience in the luxury market and a marketing leading expert of luxury goods  in Brazil.

The luxury sector continues to show high levels of profitability and growth at national and global levels. It is therefore essential to understand the delicate balance between creativity and uniqueness of products / services and the image and brand objectives.

Over the first three days will be address key issues:

  • The essence of luxury (luxury history, luxury products versus luxury services, flower methodology of luxury and concepts and attributes)
  • The luxury consumer (segmentation and profiles, purchase motivations, neuroscience applied to consumption and revolution in consumer habits)
  • Marketing and strategies for luxury brands (build a luxury brand, identifying risks and paradigms, extensions and brand portfolios)
  • The Luxury Market in Portugal (historical analysis, analysis of consumption and luxury consumer in Portugal, future trends of the the luxury in Portugal)

On the last day – Consulting Day – each participant has the opportunity to present his company or brand to a panel with several experts in different areas of luxury, and receiving a personalized consulting service.

The course is coordinated by Helena Amaral Neto (Guest Professor, ISEG), Isabel Jorge de Carvalho (Executive Director of Global Press) and Paula Mateus (Director of Vogue Portugal).

Applications: www.idefe.pt or http://www1.idefe.pt/cursos/lbm

Deadline for registration: February 23rd 2015

Fee value: 1,950 euros (includes Luxury Welcome Kit, all documentation, coffee breaks and lunches, parking and closing dinner).


Alumni LBM: -50% (fee: € 975)
Early registration: € -300 (fee: € 1.650) for registration until January 15, 2015
Alumni ISEG: -10% (€ 1.485 to advance, or € 1.755)
Groups / Companies:
≥ 10% for 2 people
≥ 15% for 3 people
≥ 20% for 4 people

Diploma: University of Lisbon – School of Economics and Management.

Information and registration:

Helena Amaral Neto
hneto @iseg.ulisboa.pt
+351 937387414